I wrote a little about Brittany and its pays or bro ("country" in French, respectively Breton) here, but if then it was about a dance from Pays Pourlet, the old woman depicted in this postcard is from Pays Bigouden (in Breton, Ar Vro Vigoudenn). As says Romain, she was photographed on the quay of the harbour of Saint Guénolé, one of the four villages which forms the municipality of Penmarch. The area has distinctive customs and costumes, and during the 19th century local costumes became increasingly elaborate and colourful.
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