To revitalize the downtown areas in major American cities during the 1970s and 1980s, were organized the festival marketplaces, based on European-style shopping markets. The guiding principles were a mix of local tenants instead of regional or national chain stores, design of shop stalls and common areas to energize the space, and uncomplicated architectural ornament in order to highlight the goods. One of these festival marketplaces is Bayside Marketplace in DowntownMiami, opened in 1987.
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