The bull racing festival (Pacu Jawi in the local language, which means "push-ahead bull") was created more than 400 years ago as a way to celebrate the end of rice harvesting season by the Minangkabau people in West Sumatra, more exactly in Padang. While the race has become part of Indonesian culture, its main purpose is for sellers to exhibit the strength of their bulls to potential buyers. A good race performance can lead to generating a higher price for those farmers that plan to sell breeding stock.
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