Located just south of the Balkan Mountains, between them and the eastern part of the lower Sredna Gora chain to the south, the Rose Valley consists of two river valleys, those of the Stryama to the west and the Tundzha to the east. The valley is famous for its rose-growing industry which have been cultivated there for centuries, and which produces close to half (1.7 tonnes) of the world's rose oil. The centre of the rose oil industry is Kazanlak, while other towns of importance include Karlovo, Sopot, Kalofer and Pavel banya.
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