Obviously, the idea of this art photography is based on the contrast between the poster stuck on the wall and the man caught in a moment not so happy, idea illustrated also by the ironic, if not even sarcastic title. Probably that the poster promotes the movie La vie est belle (Life is Beautiful), conducted by Roger Pierre and Jean-Marc Thibault in 1956, the year in which the picture was taken. We don't know why the man is so sad, but the tire supported by the wall suggests that perhaps he has a flat tire. The bottle (of wine, by shape) helps to overcome the moment. As a detail, the car is a light van, a Renault 1000 Kg, introduced by the manufacturer in 1947 and produced, in different versions, until 1965. The photo belongs to Bruwell's Collection.
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